Inspiration from nature invades Hering’s S/S collection

07/22/2016

Hering looked to Caribbean nature and the world of music for inspiration for its S/S 2016 collection, which hit stores in the second half of June. Items for the season come in a fresh and colorful mix notable for its practical, comfortable and stylish productions. The brand, which launches new products every two months, always has a collection that is up-to-date with the season and with fashion, is a member of Texbrasil – the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Prints were inspired by tropical vegetation, varying from wild leaves and flowers to a more delicate interpretation of minimal florals, resulting in different color patterns and sizes. Adding mix up combos, there are also classic florals and plaids.

The highlights of the new line of jeans are super torn models that come in a white denim version and maxi flare jeans, which are increasingly found in day-to-day looks. Shirts feature new types of washes, taking them from basic to modern with stone washing and bleaching techniques, making the use of customary plaid more flexible.

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abit, Apex-Brasil, Hering, texbrasil