International buyers do the showroom circuit in Sao Paulo

In an effort to promote Brazilian fashion and boost business, Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency), invited international buyers to visit Sao Paulo’s showrooms from May 26 to 29.

Four buyers from three countries were in the city for an intense schedule: Layla Alshehri, of Mason Boom (Saudi Arabia); Maria Selva Pereyra and Elpidio Amancio, of Marcia.Maria (Bolivia) and Alan Nishigasako, of Cry International/Sogo & Seibu (Japan). The buyers visited 25 brands, with an emphasis on evening wear, casual wear, beachwear, lingerie and accessories.

Auá, 3:AM, Andrea Marques, Barbara Bela, Cantão, Colcci, Cynthia Hayashi, DB Rainbow, Gabrielab, GIG, Gloria Coelho, Intensify.me, Joy, Lucidez, Karin Feller, Mabel Magalhães, Morena Rosa, Pat Bo Resort, Natural Cotton Color, Printing, Scarf Me, T. Arrigoni, Tigresse, Kiminis and Vivaz are the Texbrasil member companies showed their F/W 2015 collections to the international buyers.