International buyers visit Rio-a-Porter

International buyers of brands Bring, from Japan; Gai R Consulting, from the U.S.; Glamnet and Taralacey, from Great Britain, and Praias, from UAE, attended Rio-a-Porter – the business lounge that takes place alongside Fashion Rio – at the invitation of Texbrasil (Brazilian Fashion Industry Export Program), developed by Abit in partnership with Apex-Brazil (Brazilian Trade and Investment Promotion Agency).

The Program also supported the Discussion Cycle organization of this edition programming. One of the highlights was the discussion on the internationalization of the national fashion titled “Brazilian Fashion Going Global”, with Evilasio Miranda as the mediator and with the presence of speakers Antonio Haslauer, former CEO of Forum; Angela Hirata, former director of Alpargatas; and Patricia Schettino and Gina Guerra, of brand GIG from Minas Gerais.

The participants highlighted the importance of innovation as a competitive differentiator for national fashion. The next edition of the event takes place in March 2013.