International journalists cover Minas Trend Preview

Minas Trend Preview announced its line-up for the S/S 2015 edition: shows will take place at Expominas, in Belo Horizonte, on April 7 and 8. Texbrasil (Brazilian Fashion Industry Internationalization Program, executed by Abit in partnership with Brazilian Trade and Investment Promotion Agency, Apex-Brasil) is bringing an international group of seven journalists and six buyers to the event.

Opinion-makers who are coming include the editors of WGSN and Russia’s Fashion Magazine, reporters from the Uruguayan publication Paula – an insert in the El País newspaper – and from India’s Grazia publication, Canadian blogger Marika Borse, of Brose Nose, and a French TV crew from the A La Vie A La Mode show. The group of buyers is comprised of storeowners from the Middle East, England, Ireland and Chile.

Minas Gerais brands Vivaz, Mabel Magalhaes (holding a solo show), GIG and Milazzo (which just opened its flagship store in Sao Paulo) are the members of Texbrasil that will show their trends on the runway in Minas Gerais. The event will run until April 10 with other womenswear brands showing previews of their collections, in addition to the traditional business showroom. Some labels returning to the MTP line-up are: knitwear by Faven, accessories by Mary Design, and bags by Rogerio Lima.

Check out the event lineup:

7/Apr, Monday

5pm Amnis / Aurea Prates / Fabiana Milazzo
7pm Faven / Mabel Magalhaes
9pm Vivaz

8/Apr, Tuesday

5pm Plural / Mary Design
7pm Lucas Magalhaes / Anne Est Folle / Rogerio Lima
9pm Gig