Kyly launches new line of children’s products for boys

The children’s fashion company Kyly has just launched a new line of menswear, full of fun and contemporary trends for boys, with pieces ranging from size 1 to 14.

The brand, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – has four other lines for different target public.

Lemon Kids, as the novelty is called, is inspired by another line of the brand, aimed at pre-teens: Lemon. Now the focus is on the little ones. The line’s first collection brings T-shirts, shorts, and sets, and bets on new trends, such as tie-dye. Another novelty is the “glow” concept, with prints that glow in the dark, as well as neon details and other fun prints, such as paint effects with splashes and colored graffiti. The new Lemon Kids brand will be available on e-commerce and in multi-brand stores starting with the Spring Summer 22 collection.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has assisted around 1600 brands to get into the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).