Latin press attending Sao Paulo edition of Première Vision

On January 21 and 22, Expo Center Norte will host the ninth edition of Première Vision Sao Paulo, drawing the attention of buyers and professionals from the national and international textile industries. Texbrasil (Brazilian Fashion Industry Internationalization Program, executed by Abit in partnership with Apex-Brasil) is bringing four major Latin American press writers to cover the event and see what is happening in this neck of the woods. In addition to these opinion makers, the Program is also bringing in nine international buyers from three countries: Turkey, Peru and Colombia. The aim is to strengthen relations with Brazilian companies and promote business.

One Colombian and three Argentinean journalists have confirmed schedules for the two days of the trade show. Florencia Brunetto (Harper’s Bazaar – Argentina), Dario Varela (Moda y Estilo – Web TV Argentina), Monica Felix (Moda y Estilo – Web TV Argentina) and Mariana Ramirez Vidal (El Colombiano – Colombia) already have their tickets to take an up-close look at what makes Brazilian fashion different.

On the first day, the foursome will attend a press conference for the “Trend Vision Sao Paulo” conference and the “When art joins fashion” debate. On the second day, the journalists will take a guided tour of the trade show and will also participate in a lunch with event executives.