Le Bon Marche exposes Brazilian products and attracts Parisian public

Starting on April 10, the Brazilian themed exhibition on the famous luxury store Le Bon Marche is becoming a darling of the Parisian public. With brands like Osklen, Melissa and Havaianas, sales promise to reach € 3 million with the campaign that runs until June 22. The action has the support of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and of corporate entities that make up the brand Brasil Fashion System, including the Brazilian Textile and Apparel Industry Association (Abit), via Texbrasil (Brazilian Fashion Industry Export Program).

his is the first time that the company is dedicated exclusively to the culture of a country: “Brazil entered the world stage in the economic and cultural level, it is inevitable to approach it. Next year all eyes will be on Brazil due to the World Cup, we want to be the first ones”, says the marketing director of Bon Marche, Guillaume Gellusseau.

Besides selling products, art exhibitions as an installation of French Bertrand Planes who displays images of TV Globo, featuring more characteristics of the Brazilian culture.