L’été wants to expand exports of children’s and teenagers’ fashion

 L’été is a children’s fashion brand that had its origins in beachwear. Today, it has expanded into all clothing, in addition to the resort line, also investing in accessories, such as sunglasses, visors and bags, aimed at children and teenagers. The company stands out for using exclusive prints and technological fabrics, which may include UV protection and antibacterial properties for the garments.

With the aim of expanding exports through participation in international fairs, the brand is now one of the participants in Texbrasil (The Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Association of the Textile and Apparel Industry) and ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments).

Among L’été’s latest innovations is the 2023 winter campaign, which was inspired by “California Dreams of the 70s”, made up of sets of fleece, stoned sweatshirt, terry cloth, t-shirts and shorts that increased the mix of products offered by L’été. brand. The new pieces can be used after the beach, but also in sports and everyday life, transiting in various scenarios.

Photos: L’été

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, winning US$ 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).