Ludmilla Heringer: Slow Fashion Rooted in Nature
The World Sustainability Organization returns to centre stage during the days of Milan Fashion Week with a collective runway show featuring 13 carefully selected brands, ready to unveil their new Spring/Summer 2026 collections.
The event will take place on Thursday, 25 September at 5 pm at the Istituto dei Ciechi in Milan, a symbolic venue that will host this important occasion dedicated to sustainable fashion.
The show is held under the banner of the Friend of the Earth certification, an international programme that sets rigorous sustainability standards for the fashion industry. This certification ensures transparency and accountability across the entire supply chain, promoting environmentally responsible practices. Through Friend of the Earth, the WSO is committed to guiding the industry towards a more conscious future, collaborating with brands that share values of sustainability and innovation.
One of the featured brands in the 4th edition of “Beyond the Claim Sustainable Fashion Show” is Ludimila.
Ludimila’s participation in the show is supported by Texbrasil — the Brazilian Textile and Fashion Industry Internationalization Program — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
Ludimila Heringer is a slow fashion label that champions a more sustainable approach to style, drawing inspiration from the strength of nature and the artistry of craftsmanship. Using natural dyes and botanical prints created through chemical-free, artisanal processes, Ludimila designs unique garments that honour both individuality and the environment.
The fabrics selected are certified and designed to decompose quickly back into the soil, minimising environmental impact. The brand’s research delves into Amazonian resources such as Brazil nut, andiroba, copaíba, pariri and urucum, while remaining open to experimenting with flora from across Brazil and beyond.
Ludimila also celebrates traditional handcraft techniques including crochet, macramé and embroidery, blending haute couture precision, timeless silhouettes and premium textiles to create garments rich in personality, beauty and longevity.
The collection features collaborations with the brands Brilho da Mata Joalheria and Coobay.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To take part in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of approximately 25,300 companies of all sizes located throughout the country, employing more than 1.34 million workers and generating combined revenue of R$204 billion in 2024.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. “To achieve its objectives, ApexBrasil carries out a range of commercial promotion activities aimed at boosting exports and enhancing the visibility of Brazilian products and services abroad. These include exploratory and trade missions, business rounds, support for Brazilian companies taking part in major international trade shows, visits from foreign buyers and opinion makers, among other business platforms designed to strengthen the Brazil brand.” The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.