Lunelli supports five designers at the 56th edition of SPFW

Lunelli Malhas e Tecidos, the B2B brand of Lunelli, a textile company from Santa Catarina with over 40 years of experience, was once again present at the biggest fashion event in Brazil and Latin America, São Paulo Fashion Week, with the participation of five designers at the 56th edition. 

The company participating in the program Texbrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) — carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Fashion Industry Association). Confection).

Strengthening its commitment to inclusion, representativeness, and sustainability in fashion, Lunelli supported the Martins fashion show, which brought to SPFW a cast that celebrates Brazilian diversity and explored in its collection a mix of innovation and personal references from designer Tom Martins.

Another presentation sponsored by Lunelli was the Home collection by internationally renowned Brazilian fashion designer João Maraschin, who celebrated conscious, handmade fashion. The launch reflects design’s conviction about the importance of a sustainable approach in fashion.

Rio de Janeiro-based brand TA Studios presented its Imperadora Tropicana fall/winter 2024 collection, while Led, by designer Célio Dias, presented a collection entitled Década, which celebrated the brand’s tenth anniversary. On the last day of SPFW, it was the turn of Santa Resistência, a brand by designer Mônica Sampaio, to show its collection inspired by Northeastern culture, with items featuring sky, cactus and mandacaru prints.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Association of Textile and Apparel Industry) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, with a focus on strategic sectors aimed at developing the competitiveness of Brazilian companies and the country.