Lupo is once again recognized at the Experience Awards in the Fashion category

SoluCX awards recognize brands based on consumer perception and recommendations.

Lupo, a benchmark brand in the Brazilian textile market, has been recognized for the fourth time at the Experience Awards—an accolade presented by SoluCX that highlights companies based on consumer perception and recommendations. The company received certification in the Fashion category, reinforcing its brand strength among the public and underscoring the importance of the consumer experience within its strategy.

The Experience Awards 2026 is based on consumer surveys and recognizes companies that demonstrate high levels of recommendation and trust. In this edition, the awards expanded their analysis of the relationship between brands and customers, featuring the “Customer Recommends” seal as the primary form of recognition.

For Michele Petrucelli, Lupo’s Customer Service Coordinator, this achievement reinforces the importance of maintaining a close relationship with customers. “This recognition shows that the relationship Lupo has built with its consumers remains strong. More than just an evaluation of the brand, the award represents the perception of those who choose our products and follow our history. We are committed to listening to this audience and turning their feedback and expectations into decisions that contribute to Lupo’s evolution,” she highlights.

The Experience Awards 2026 ceremony dedicated to the retail sector took place on September 16 at Distrito Anhembi in São Paulo. The event brought together companies recognized for the relationships they have built with their consumers and celebrated the brands certified by SoluCX.

This marks the fourth time Lupo has received this recognition, solidifying a legacy spanning over a century in the Brazilian market. Throughout its history, the company has expanded its portfolio and its presence across various retail segments.

The Fashion category is part of the Retail edition of the Experience Awards, which also covers segments such as beauty and cosmetics, marketplaces, restaurants, supermarkets, and shopping malls, among others.

About Lupo
Lupo is one of the most long-standing companies in the Brazilian textile sector, boasting a history that spans over a century. Founded in 1921 by Henrique Lupo and headquartered in Araraquara (São Paulo state), the company develops, manufactures, and markets a diverse product portfolio, with nationwide distribution and an international presence in more than 20 countries. With its main 90,000-square-meter industrial complex in Araraquara and a total workforce of nearly 10,000 employees, the company operates three additional plants and maintains 34,000 points of sale across Brazil. Lupo was the first domestic textile company to be recognized as a “High-Renown Brand” by the INPI (National Institute of Industrial Property), cementing its place in the minds of Brazilian consumers; it remains committed to operational efficiency, innovation, and brand strengthening to drive future growth cycles.