LUPO LAUNCHES COLLECTION BASED ON THE FOUR SEASONS OF THE YEAR

Lupo launched a new collection, with the purpose of representing four year seasons: spring, summer, fall and winter. Lupo Uau is comprised by double face socks, with playful appeal, polar bear and penguin are included in summer/winter socks; and fox and rabbit, spring/fall socks.

The company is a participant of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — performed through partnership between ApexBrasil (Brazilian Textile and Garment Industry Association) and Abit (Brazilian Export and Investment Promotion Agency).

Lupo is Brazilian socks market leader, and also a major underpants, lingerie and seamless blouse manufacturer.  In 2011, it entered sports activities performer market with Lupo Sport  brand for men and women. Overall, the company manufactures 10 thousand items that comply with all field and audience styles.

‘Lupo UAU line assumption is fostering fun and playfulness; thus, in every collection, we intend to gather creativity and functionality, resulting in fun and authentic socks. Intended to follow consumers all year long, new Lupo UAU socks fit every mood, any temperature change is a reason to wear and celebrate’, says Estela Pacheco, Lupo Product Manager.

In four models, all socks are double faced and provide a year season representation on each side. That is, there are two spring/fall models, and another two representing summer/winter. All models are available in Lupo physical stores and e-commerce, in child and adult sizes. 

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Association of Textile and Apparel Industry) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).