Mari M Bets on Comfort And Finesse for Winter Collection

The lingerie and nightwear brand Mari M is promoting its new collection during the Curve trade show digital edition. The Brazilian company is announcing a fall/winter preview collection to the North American market, created with comfort and finesse in mind.

The brand takes part in the event with the support of Texbrasil (The Internationalization Program of the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

For the brand, new times have created new habits, and this is reflected in the relationship between the body and what we wear. Therefore, Mari M has opted for comfortable fabrics and parts, without losing finesse. In the new collection, fabrics such as viscolycra, fluted cotton, and silk satin are highlighted, next to cooler and wintry colors, such as pine green and burgundy. 

“In this novel collection we have kept the brand’s essence but at the same time we’ve invested in new models to further develop the loungewear idea”, the brand’s style assistant, explains Gabriela Guaglini.

Curve Participation

Mari M is an attendee at New York Curve tradeshow and has not missed a single edition in the last years. In 2021, the brand is taking part in the digital version with support from Texbrasil. 

“We believe that persistence in such events will make potential clients see us as a stable and reliable brand. Curve has a great influence on our brand, as a large portion of international clients and contacts were obtained through the event, both on-site and on-line”, comments Gabriela.  

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector, developing strategies to conquer the global market. Over almost 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).