Mari M Lingerie products attract shoppers at Curve NY

The Mari M Lingerie brand has participated in Curve NY since 2018 and, in the June edition of this year, the brand presented its new Blooming collection with floral designs. “The prints won the hearts of those passing through the halls. We did new business with old and new customers who are excited to sell our products”, reveals brand director Mari Martini. 

The company had the support of Texbrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) — carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Fashion Industry Association). 

According to Mari, through the support of Texbrasil it has been possible for the company to cultivate customers, improve products and strengthen its network of relationships abroad. “Because of our constant participation, retailers and even big brands already recognize us and expect our presence at events, which is why we strive to prepare a beautiful collection and present it at the fair,” he adds.

In addition to participating in the New York edition, the company intends to participate in the editions that take place in Los Angeles and Montreal, in order to reach more customers. “The brand’s internationalization process is continuous and we know that to reach our goals it is always necessary to be present at events so that the customer knows where to find us. We know that our results are increasing exponentially due to the work that has been planted over the years,” he concludes.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is carried out through a partnership between Abit (Brazilian Association of Textile and Apparel Industry) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).