Mari M’s new underwear line arrives in New York for Curve Expo

Brazilian brand Mari M will present its new line at the Curve Expo trade show, taking place August 4 to 6 in New York City in the US. The company is displaying its products at the business platform for the underwear and resort wear segments thanks to the help of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between the Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

For this edition of the trade show, Mari M is betting on two lines: “Maternity,” aimed at pregnant women, and “Brides,” inspired by honeymoons. The first line provides comfort, beauty and practicality, offering models meant to be worn during the breastfeeding period. The second line, meanwhile, makes use of lace, romanticism, and touches of sensuality.

“We saw that the market needed products in these two segments, and that’s why we are betting big and eagerly awaiting customer feedback,” explains Mari Martini, director of Mari M.

The brand is participating in the Curve Expo not only because of its diverse audience but also because of the quality of exhibitors: “This is an environment that brings together the best lingerie designers in the world. By exhibiting at the trade show we hope to get greater visibility in the international market, consolidating our brand in the North American market and with buyers from Canada, Central America, and South America,” she adds.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program  (Texbrasil) works with companies in the textile and clothing industry to develop strategies to expand in the global market. During nearly 20 years it has helped close to 1,500 brands get on track to export their goods, generating US$3.6 billion in business. The Program is coordinated by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).