Mari M and Recco Lingerie take part in Curve Expo, in New York

From July 29 to 31, the Curve Expo show is being held in New York City, in the USA. Two member companies of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – are showing at the event’s second edition in 2018: Mari M and Recco Lingerie.

Curve brings the American public the latest in the men’s and women’s underwear and beachwear segments. This edition is expected to receive 2,700 attendees, including buyers and visitors.

This is Recco Lingerie’s second time at the show. Among products being shown by the company are lingerie, pajamas and loungewear. According to Maria Claudia Melo, who is with the export team, Curve is essential to Recco’s internationalization strategy.

“The projection that the show provides our brand is very important, since we are now entering the North American market. Our biggest goal at this edition is to find business partners to help us during this initial phase,” she says.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).