Maryssil by Larissa Minatto launches collection inspired by Malta

In 2020, the stylist Larissa Minatto decided to unify her name with the brand which she is the head, Maryssil, creating Maryssil by Larissa Minatto. To mark the brand’s news, which is part of Texbrasil (The Internationalization Program of the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) – Maryssil launched a new collection.

To create the concept, the designer bet on Malta, an archipelago located in the Mediterranean Sea, and a destination for many Europeans during the summer.

“I had been wanting to photograph somewhere in the Mediterranean for some time and use it as a collection theme, and last year a tourism agency in Malta invited me to visit the famous island”, says the stylist.

Larissa explains that the region’s natural beauty and architecture served as a starting point for the pieces, which were also influenced by Malta’s history and culture. “Each print has its own identity and was inspired by a special place of the island. We made graphic and photographic prints inspired by the main tourist spots”, says Minatto.

In total, there are 200 pieces that “translate the DNA of the woman Maryssil and Larissa Minatto into a single collection”, according to the stylist. The items also include plus-size models, which Larissa believes is still a needy market.

With Malta as a backdrop, the designer preferred not to stick to trends, but to keep the brand’s DNA, including the classic models that are already successful among customers. For Larissa, the brand’s main trend is to be “100% Made in Brazil”.

Brazilian DNA

The “Brazilian DNA” of the brand has attracted attention in the international markets, with Europe as one of the main destinations of the pieces, besides the USA. The brand’s marketing manager, Fabio Lehn, explains that Maryssil has been dedicated to these destinations, with participation in tradeshow and events in France, Russia and the United States.

He also says that the collections are adapted to any market. “Our entire Look Book is developed for universal models”, he explains. With this, the company can meet specifications of the international market, such as, for example, bottoms larger than the ones used by Brazilian women.

For him, there are still tariff barriers that hinder the expansion of Brazilian participation in international markets where the country should stand out, as for beachwear. Still, he welcomes the interest in Brazilian brands. “We are growing year after year. Buyers like the quality and style of creation of our beachwear”, he concludes.

About Texbrasil

The Internationalization Program of the Brazilian Textile and Fashion Industry (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export trail, making USD 3.6 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).