Matilda bets on unique accessories to win the international market

Accessories make all the difference in a look and Matilda is well aware of this. The brand, which was born in 2019, is the new member of Texbrasil (Internationalization Program of the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

The brand started out with carnival accessories, but grew into a larger production, and today, the brand produces headpieces for all occasions, from beaches to weddings. Production is internal, by seamstresses and artisans trained by the company. “Our goal is to pay these women fairly, so that they can achieve financial independence,” says one of the brand’s founders, Daniela Kapps.

Currently, Matilda produces about 400 pieces a month, between the casual and on-demand lines. Within the casual line, there is a small stock for sales on the site and prompt delivery.

“Matilda’s collections are not seasonal, that is, in addition to the permanent product line, the brand frequently launches new items in its product catalog every two weeks or every month”, adds Daniela.

In Brazil, the brand operates through its website and marketplaces such as 2collab and Westwing. The company’s international footprint is still modest, with occasional sales to end consumers in the United States, Canada, and France. However, with the support of the Program, Daniela comments that Matilda wants to go further.
“We want to establish new connections with retailers abroad and broaden our wholesale sales. Matilda is a reference in hair accessories in Brazil, and the goal is to be recognized in the same way abroad”, concludes the executive.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).