Meet Breed Fit, the new brand that is part of the Texbrasil team

Breed Fit is a brand created from the merger between ProFit and PBE, companies that have been operating in the fitness industry for 18 years through the Private Label strategy. This method takes place through a partnership between brands and large retailers that seek to outsource the production process. For the producing company, the benefit is to guarantee sales in a wholesale format and to display its products in already known points of sale.

After investing in a 2500m² structure and in its own machinery, Breed Fit became a reference in the field and is now part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export Promotion and Investments Agency). In order to serve the growing world market in this segment, Breed Fit’s intention in joining Texbrasil is to improve its knowledge regarding the international market.

The company intends to participate in training and customizations that leverage the brand with the support of the Program. The fitness segment has been growing along with a more demanding public for variety and comfort. Breed Fit thereunto invests in the Seamless project, which gains strength in the concept of seamless pieces that adapt to the shape of the body with greater elasticity and technology.

Jeferson Mafra, responsible for the company’s Commercial Exports, says that the biggest advantage of being at Texbrasil, in addition to the support that drives internationalization, is participating in fairs in other countries. “The plan is to sell a lot at a fair price and with quality pieces”, comments Mafra.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).