Meet the beachwear of Fio a Fio, the new member of Texbrasil

The Rio Grande do Norte beachwear brand, Fio a Fio, is the new member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Textile and Apparel Industry Brazilian Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

Created in 1986, the company initially worked with casual fashion, but creator Mylene Gondim found its niche in beachwear, and today it is established as one of the main brands in the Northeast region of Brazil.

With a factory in Natal (RN) and a monthly production of 20 thousand pieces, Fio a Fio is now starting its internationalization process. “With the help of the Program, we want to understand which investments in the areas of the export process need to be made, in order to build an efficient international action plan”, comments the brand’s commercial representative, Augusto Siqueira.

To stand out in the market, the company bets on the diversification and versatility of its pieces, investing in quality products and materials.

With nine stores in Brazil, all in the Northeast region, the brand is working in two main collections per year, with an average of 60 thousand pieces per line. “We also produce drops, capsule collections, and collaborations with 1,500 to 3 thousand pieces per release”, completes Augusto.

For the summer 2022, Fio a Fio is working on the “Lumine” collection, which bets on warm tones such as Apricot orange, in addition to original prints in shades of blue, yellow, burgundy, and green.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).