MINAS TREND ANNOUNCES UPCOMING EDITION’S FASHION SHOW LINEUP

Minas Trend, a fashion trade show held in Minas Gerais by the Federation of Industries of Minas Gerais (FIEMG), has announced the line-up for the individual fashion shows at its next edition, being held April 17 to 20, in Belo Horizonte. Texbrasil — the Brazilian Textile and Fashion Industry Internationalization Program, the result of a partnership between Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – is supporting the event by bringing a group of international journalists and buyers.

One of the most anticipated attractions at the next edition of the event will include the runway debut of the Fatima Scofield, NotEqual, Virgilio Couture and Skazi brands. Adding to the programming, the lineup will also feature fashion shows by Sindijoias/MG, Plural, Natalia Pessoa, Lucas Magalhaes, Manzan, Molett, Choker and Anne Est Folle.

Lineup:

17/Apr/2018 – Tuesday

4 PM – Fatima Scofield / Sindijoias-MG

6 PM – Plural / Natalia Pessoa

8 PM – Lucas Magalhaes / Manzan

18/04/2018 – Wednesday

4 PM  – Virgilio Couture / Molett

6 PM – Choker / Anne Est Folle

8 PM – NotEqual / Skazi

About the brands:

With over 500 points of sale nationwide, Texbrasil member Skazi seeks to join sophistication and contemporary and cutting-edge design in its collections, which are characterized by their design and forward-thinking in the use of prints, shapes and innovative materials. Fine fabrics and materials – such as lace, silk chiffon and leather—are always shown in a modern and innovative way, characterizing and defining the brand’s famous style.

Fatima Scofield uses exclusive prints, a clean silhouette and timeless pieces to dress a contemporary woman who appreciates exclusivity in both casual looks and for special occasions that require a more refined and original garment. The brand was launched in 2011 and can consistently be found in the wardrobe of actresses and celebrities as well as in editorials published by the country’s top media outlets.

The winner of Ready to Go, the largest contest aimed at new creators in Minas Gerais, promoted by the Apparel Industry Trade Association of Minas Gerais (Sindvest-MG) during Minas Trend, Virgilio Couture is also showing its collection during a fashion show at the 22^nd edition.

NotEqual, a brand developed by Fabio Costa, who participated in the Project Runway reality show, is notable for its production of unisex clothing, with 15% of proceeds from sales going to gender studies. Items are handcrafted and challenge traditional clothing manufacture concepts, by proposing an individualized garment that takes shape when fabric meets skin.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Event:

Minas Trend – S/S 2019

Date: April 17 to 20, 2018

Time: Tuesday to Thursday, 10 AM to 8 PM, and Friday, 10 AM to 5 PM

Venue: ExpoMinas – Belo Horizonte – MG

Information: www.minastrend.com.br – https://www.facebook.com/minastrend