Minas Trend welcomes international buyers and journalists with the support of Texbrasil
In an effort to publicize and promote Brazilian fashion, Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), invites six journalists and 11 international buyers to the S/S 2017 edition of Minas Trend. The event, being held in Belo Horizonte from April 4 to 7, is one of the country’s biggest fashion and business shows.
Among the journalists who are in Brazil to document the highlights of the event and the biggest innovations by brands are: Sandra Gato (Elle – Portugal), Rosario Morabito (Vogue – Italy), Lizzy Bowring (WGSN – England), Maria Teresa Reyes (El Universal – Mexico), Ana Lucia Gutierrez (The Big Brown Eyes – Bolivia) and Carlos Prommel (Vanidades y America Economia – Bolivia).
Andrea Bakulic and Milena Bakulic (Lemonaki – Chile), Maha Misto and Maurizio Rosa (Green Bird – United Arab Emirates), Anthony Flamos and Alexander Keyes (Amf Showroom – London and Paris), Christina Knoll (The-Edged Showroom – Germany), Alexey Oleshov (Timaginarium – Australia), Layla Alshehri (Maison Bo-M – Saudi Arabia) and Laurencio Adot and Ademir Azevedo (Laurencio Adot/Dot store – Argentina) are the international buyers who have been invited to see Brazilian creations and do business during and after the visit.
A total of 14 Texbrasil member companies will be presenting there collections at the trade show: Helo Rocha, T. Arrigoni, Maria Pavan, Patricia Motta, Aua, Fabiana Milazzo, Vitor Zerbinato, Victor Dzenk, Sol e Ondas, Vivaz, Lucas Magalhaes, Liziane Richter, Jardin and Feriado Nacional.
The 18th edition of Minas Trend will also feature new brands in the fashion show program. The Sonia Pinto, Confraria and Viva by Vivaz labels are joining Fabiana Milazzo, Plural, Lucas Magalhaes, Faven and Lino Villaventura in the line-up. Two hundred and nineteen exhibitors from the apparel, footwear, bags, accessories, jewelry and costume jewelry segments are participating in the business show at the event.
abit, Ana Maria Couture, Apex-Brasil, aua, Fabiana Milazzo, Feriado nacional, Helô Rocha, Intensify.me, Jardin, Liziane Richter, Lucas Magalhaes, Maria Pavan, Minas Trend, Sol e Ondas, T. Arrigoni, texbrasil, Victor Dzenk, Vitor Zerbinato, Vivaz