Mode City hosts Brazilian beachwear brands

The Spring/Summer 2014 edition of Mode City is hosting major names in Brazilian beachwear in Paris. It is one of the top trade shows in the beachwear, lingerie and knitwear segments in Europe, taking place from July 6 to 8 at Porte de Versailles, in the French capital. With the support of Texbrasil (Brazilian Fashion Industry Export Program), a Program developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), thirteen labels from Brazil will be showing their collections there and publicizing all of the creativity and sophistication of Brazilian beachwear.

The trade show is split into four sectors (The Essentials & Cocooning, with major names in lingerie; Just Fashion, for sportswear; Designer Labels, featuring luxury lingerie and beachwear; and Limited Edition, lingerie by young designers) and is host to 540 labels from 29 countries as well as 27 thousand area professionals, of which over 15 thousand are international buyers and 400 are journalists from across the world.