Mode City lingerie event is given a new look and is debuting with an homage to Brazil

The Mode City lingerie show in Paris, put on by the Eurovet group, which also organizes Interfiliere, has just been reformulated after 35 years and was given a new concept and name: UNIQUE by Mode City. Brazil will be the guest country at the next edition of the event, which is being held in conjunction with Interfiliere, from July 7 to 9 of this year.

According to Eurovet, the companies taking part in both UNIQUE and Interfiliere will have the chance to be gain significant publicity from the events’ communications, since promotion of the Brazil will be one of the team’s priorities.

The aim at UNIQUE is to focus not just on lingerie, but also on beachwear, resort wear and sportswear. According to the organizers, Mode City has always been seen as a beachwear show, even though 40% of its brands are in the lingerie segment. However, in recent years the show has begun to include the fitness sector, dedicating an exclusive area to sports: SPORTIV.

In addition to bringing together all of these segments, the show also has a new mission that is better aligned with the women’s issues of today. The show promises to offer an updated vision of women in relation to what is feminine, valuing the diversity of body shapes.