New York receives 24 national fashion brands in 2024 Coterie and Magic trade show

Brazilian delegation will bring 24 brands to Coterie and Magic trade show in New York in 2024 autumn-winter edition, two of the biggest female fashion and accessory events in the United States.

The group is supported by Texbrasil (Internationalization Program of Textile Industry and Brazilian Fashion), result of a partnership between Abit (Brazilian Association of Textile and Clothing Industry) and ApexBrasil (Brazilian Agency for Export and Investment Promotion). Both will be held at Jacob K. Javits Convention Center, from February 20 to 22.

The delegation list will have the brands Chiara Concept, Cristina Sabatini, Donna Si, Dress To, Eneida França, Erica Alves, Gissa Bicalho, Isabela Capeto, Lança Perfume, Lavish by Tricia Milaneze, Les Comfywear, Luisa Werner, Matilda Headpieces, M. Richa, Maria Pavan, Mariana Meirelles, Marie Mercié, Melissa Shoes, Nádia Gimenes, Paola Bernardi, Schutz, Serpui, Vicenza and Zinzane. The action also considers companies of Abest (Brazilian Association of Designers) and Abicalçados (Brazilian Association of Footwear Industry), which will be supported by Texbrasil.

“Coterie and Magic are essential platforms to expand and consolidate our business and connections in fashion industry”, says Lilian Kaddissi, strategic project superintendent of Abit, when highlighting the importance of Brazil’s participation in the renowned international trade shows.

The sustainable fashion brand of Pernambuco State, Marie Mercié, which is about to complete 40 years of work, sees Coterie as an strategic fair to assure its presence in long-term. “In addition to keep our good relationships with regular buyers, we also expect to acquire new clients, with our proudly Brazilian fashion, which is totally manufactured locally and is socially responsible”, completes Mércia Moura, chairperson of Marie Mercié.

In this sense, Mariana Meirelles brand, in its first year in the fair, intends to get established in international market, investing on its wide patterns and in comfort and minimalism of tailoring and woolen cloth.

“We have a desired-product which are ‘woolen cloth-almost-tailoring’ and skirts with wide patterns, not being so obvious as a ‘loose clothing’ and becoming a comfort trend.” clarifies the fashion designer. “I am honored and happy to participate in, my expectations are the best ones. I am motivated and positive to be part of a new market”, she states.

National showcase for global market

Events shall reconnect old clients and open new connections and new points of sales to Serpui. The accessory brand focus on materials such as wicker, straw, details in leather and crystals.

Other brand focusing on the mix of colors and typically Brazilian facing is Donna Si, which will show a hand-made line, mixing metal and vibrant colors. “Our expectations are high, specially because our commodity has a vibe from Rio de Janeiro, and we had a great experience in the previous edition of Coterie, in September. We can barely wait to share our art with a new audience and make inspiring connections”, says Simone Wagner, designer and founder.

The brand Lavish will show, in addition to autumn-winter collection, a big sample of spring, as an strategy to small and medium retailer that needs an strategy until April. “For big buyers, we prepared linesheets, with a more winter-like footprint, to be delivered in June/July”, says Tricia Milaneze, creative director of Lavish.

The expectations for this edition are high to Lavish, participating in Coterie since 2011. “We hope that, as in Europe in a fair we have been recently, we will find excited buyers. Despite of the crisis in USA, we daily see that market continues to heat and customers continue to buy”, concludes Tricia.

In 2023, the brands in Coterie made approximately a thousand new contacts and generated over US$1.4 million in business during the fair. And Brazilian presence in North-American events is important, because United States in one of the main countries buying clothes of the world, according to data of Retail 2022 Report, produced by Economist Intelligence Unit, a research unit of the group publishing The Economist magazine. In 2022, the country imported US$116 billion, according to market research company Statista. From this amount, Brazil exported US$28 millions, according to USITC.

Coterie New York and Magic are a meeting space to foster relationships between fashion specialists, clothing, footwear and accessory brands, designers and retailers, enabling connections in the industry and providing access to next collections of emerging brands and designers.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of 24,600 companies located throughout the national territory, which employ more than 1.36 million workers and together generate annual revenue of BRL190.3 billion (2021 data). The Brazilian Textile and Apparel Sector stands out on the world stage, it is the fifth largest textile industry in the world.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must complete this form, or talk to our Relationship area by e-mail texbrasil@abit.org.br or phone at +55 (11) 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.