PatBo opens first brick and mortar store at JK Iguatemi mall in São Paulo

Designer Patricia Bonaldi of Minas Gerais will open her label’s (PatBo) first brick and mortar store tomorrow (Tuesday, Nov. 3), at the JK Iguatemi mall in São Paulo. Breaking with its traditional luxurious, stone-filled gowns, the label is offering collections with silk shirts, shorts and floral dresses. The store was designed by Sig Bergamin, who started out using hi-lo and was inspired by a Venetian ambiance: granite epoxy flooring and whitewashed walls.

The designer is moving full speed ahead for the holiday season, launching two special collections in addition to the store: one in partnership with C&A that went on sale at its Brazil stores on the 19th and another comprised of five totally white dresses for New Year’s Eve celebrations.