Patricia Motta celebrates 20-year-long career with success abroad

Creating a trademark is not easy. Years of dedication and studies are needed for those wanting to specialize in an area, in a historical fact or in a technique. While Chanel is known for little tweed jackets and Missoni for zigzag prints, some Brazilian examples stand out for their creativity and for their success when it comes to specializing in materials and techniques. Patricia Bonaldi went with work using sparkle and sequins, Martha Medeiros became famous for using renaissance lace in her most beautiful gowns, and Gina Guerra, of GIG, is known for creating different knitwear items. But Minas Gerais designer Patricia Motta has joined knowledge and an over 20-year-long career to remain a national reference in leather creations.

The combination with various fabrics and use of different shapes and textures, such as razor-cut, quilted, embroidered and cut-out leather are characteristics of the creations made by Patricia, who shows at Sao Paulo Fashion Week and Minas Trend Preview. The brand has also been a member of Texbrasil (Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil) since 2013, the year when Patricia decided to take her products abroad. “My first sales experience was at the Fabre showroom, in Paris, and it was very interesting to see how my product is seen by customers in other countries,” she says.

The designer believes that the international market values creations that honor the Brazilian creative process and that exporting is a way to break down borders. “I’m so passionate about our country that I want the world to see our joy and our creativity,” she says. For her, one of the most important points for being in the international market is prioritizing quality and striving for excellence when producing her items and, as a result, picking which items to sell abroad.

For those wanting to export, she guarantees that focus, originality and confidence are essential. “I didn’t feel ready to export and introduce my work to other countries. Once I started to look for more preparation and incentives, like Texbrasil, I felt more encouraged and strengthened to continue moving ahead,” she says in closing.