Patricia Motta stars at Sao Paulo Fashion Week

Minas Gerais fashion label Patricia Motta stars this year at the F/W 2014 edition of Sao Paulo Fashion Week. Known for her work with women’s fashions, the designer has been part of the line-up at the Minas Trend Preview since the start of the project, and had already been gaining recognition before being invited to the Sao Paulo Fashion Week, one of the most important fashion events in the world.

Focused on sustainable growth, and with an eye on the export market for Brazilian fashion products, the brand continues to gain ground. But this new path will not detract from its roots, as the label continues to be present at the MTP, with its traditional stand in the event’s exhibition hall.

Patricia Motta is a member of Texbrasil (Brazilian Fashion Industry Internationalization Program), developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and has plans to make her brand global, “we began 2012 by creating and executing a strategic plan focused on the sustainable growth of the brand in the domestic and international markets. A vital part of the whole strategy is the communication and marketing plan, aligned with the sales plan”, said the designer, in an official press release on her participation in SPFW.