Playtime & Kid’s Hub: Brazilian kid’s fashion brands return to New York with signature collections and a focus on business
Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), supported another Brazilian company’s participation in Playtime & Kid’s Hub, one of the leading B2B events dedicated to kid’s fashion in the United States. The event took place from July 27 to 29, 2025, bringing together qualified suppliers and buyers at the Metropolitan Pavilion in New York.
In this edition, four national brands — Camu Camu, Dalai, Planet Sea, and Vacanza — represented the export potential of Brazilian kid’s fashion. With proposals that combine design and production quality, the companies stood out for their collections that connect with childhood in an original and contemporary way.
Main results of Brazil’s participation in the trade show:
106 contacts were established, 66 of which were new, resulting in over US$ 180,000 in business deals closed during the event, in addition to the expectation of generating approximately US$ 240,000 over the next 12 months.
Even in the face of the new tariffs applied to the industry, Brazilian companies noticed receptiveness from international buyers, who showed genuine interest in getting to know and doing business with the participating brands.
Participation in this July edition continues the history of Brazilian presence at Playtime & Kid’s Hub, which has already had several editions supported by Texbrasil. Compared to the February 2025 edition, there was an increase in visibility, networking, and business generation, highlighting the maturation of Brazil’s presence in the international kid’s fashion scene.
“The return to Playtime is strategic. Brazilian brands have been building strong relationships with the American market and reaping the benefits of this connection,” comments Adriana D’Agostini – Commercial Promotion Manager at Texbrasil.
In addition to commercial opportunities, the event stands out for fostering connections with opinion makers, representatives of multi-brand boutiques, and major retailers, as well as for highlighting relevant trends for the kid’s fashion sector, such as the appreciation of original creativity, the diversity of styles and categories, the commitment to ESG practices, and the expansion of genderless fashion for kids.
Testimonials from participating brands
“It was an honor for Camu Camu to take part in Playtime in New York, alongside incredible international brands. Our booth stood out for its unique brand identity, with a strong Brazilian presence, original design, and recognized quality.” — Josiane Scudeler – Partner and Marketing Director – Camu-Camu
“Our experience at Playtime Spring 2026 was sensational. We opened new points of sale in New York and other states. This trade show is also well-attended, with international buyers. It was very good for promoting the brand and opening new markets.” — Adriana Dranoff – Managing Partner – Planet Sea
Are you interested in taking your brand to major international stages? Contact the Texbrasil Trade Promotion team to learn more.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To take part in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of approximately 25,300 companies of all sizes located throughout the country, employing more than 1.34 million workers and generating combined revenue of R$204 billion in 2024.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. “To achieve its objectives, ApexBrasil carries out a range of commercial promotion activities aimed at boosting exports and enhancing the visibility of Brazilian products and services abroad. These include exploratory and trade missions, business rounds, support for Brazilian companies taking part in major international trade shows, visits from foreign buyers and opinion makers, among other business platforms designed to strengthen the Brazil brand.” The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.