Playtime New York 2026 expands the visibility of Brazilian children’s fashion in the United States

Brazils participation in Playtime New York 2026 reinforced the presence of national childrens fashion in the international market. Between July 26 and 28, seven companies participated in the fair with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

During the three-day event, brands presented their collections, held meetings with international buyers, and explored new business opportunities, primarily with representatives from North and Central America. Participation generated expectations of US$ 625,000 in business, including immediate earnings and negotiations forecast for the next 12 months.

This was the fifth consecutive participation of Brazilian companies in Playtime New York with the support of Texbrasil. The companies Camu-Camu, Dalai Kids, Das Meninas, Lilies & Roses, Melissa Mini, Planet Sea, and Vacanza used the fair to expand their international visibility, follow the main trends in the childrens market, and strengthen relationships with buyers and strategic partners.

Even in the face of the current import tariff scenario in the United States, this edition reported the highest number of participating Brazilian brands in the history of the partnership between Texbrasil and Playtime New York. The decision to maintain and expand our presence in the North American Market reinforces the strategic importance of the country for Brazilian companies, both for its consumption potential and the relevance of its market for building
business relationships and international positioning.

According to Letícia Kamei, commercial promotion coordinator at Texbrasil, Playtime New York is an important showcase for Brazilian childrens fashion: “The trade fair connects Brazilian brands with specialized buyers and allows us to showcase the unique features of our products to a qualified audience. In addition to the business opportunities generated during the event, this presence strengthens the companies positioning in the international market and contributes to building relationships that can lead to new business deals over the coming months”.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important organizations among the country’s economic sectors. It represents 25,700 companies of all sizes throughout Brazil, which employ more than 1.34 million workers and together generate annual revenue of BRL 221 billion (in 2024).

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies for entering the global market. Over more than 25 years, it has helped around 2,000 brands embark on the path to exports, generating USD 11 billion in business.

The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate, the company must fill out this form or contact the Relations area: texbrasil@abit.org.br.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out a range of trade promotion activities aimed at promoting exports and increasing the visibility of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies’ participation in major international trade shows, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.

Learn a little more about ApexBrasil.