Playtime New York 2026: Texbrasil Companies Showcase Brazilian Children’s Fashion
Between February 8 and 10, 2026, the Texbrasil Program (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), participated in Playtime and Kid’s Hub NY, at the Metropolitan Pavilion, in New York, United States.
The initiative brought five brands supported by Texbrasil to the event: Camu-Camu, Dalai, Lilies & Roses, Planet Sea and Melissa Mini (Abicalçados). They carried out 143 business contacts with buyers from the United States, Dominican Republic and Puerto Rico. In terms of results, including immediate sales and expectations generated, the estimated value of business reached US$ 480 thousand.
The Brazilian presence takes place in a market with high demand in the children’s segment. In 2025, global consumption of children’s clothing reached approximately US$ 286.2 billion. The United States accounted for around US$ 54.6 billion, equivalent to 19.1% of the global total. In the baby fashion segment, U.S. imports totaled approximately US$ 2 billion in 2024, representing a 5% increase compared to the previous year, and in the same year more than 92% of these imports came from Asian countries.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over the past 22 years, it has already helped around 1,900 brands enter the export path, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate in Texbrasil, companies must fill out this form or contact our Relationship team by email at texbrasil@abit.org.br.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important entities among the country’s economic sectors. It represents the productive strength of 25,700 companies installed throughout the national territory, of all sizes, which employ more than 1.34 million workers and together generate annual revenue (in 2024) of R$ 221 billion.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, ApexBrasil carries out a wide range of trade promotion actions aimed at boosting exports and enhancing Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies participating in major international trade fairs, visits from foreign buyers and opinion makers to learn about Brazil’s production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors that are strategic for strengthening the competitiveness of Brazilian companies and the country.