Pop-up store introduces 10 Rio de Janeiro brands in Paris

From May 25 to June 17, the city of Paris will welcome the “Paris de Janeiro” pop-up store, with 10 design and product brands from Rio de Janeiro. The pop-up store launch event took place on Thursday (May 25) in the French capital, with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The pop-up store features creations from the AnnaKa, Barbarah, Bossa Social, EMI Beachwear, Helena Pontes, Manu, Marju, Nidas, TaiDai and Zsolt brands and is supported by the Fashion Coordination Office at Sebrae/RJ. Parisians checking out the pop-up store will have the chance to buy Brazilian bikinis with biodegradable fabrics, hats, bags and accessories that represent the sophisticated Carioca lifestyle

All of the brands participating in the initiative are part of Carandaí 25, a collective aimed at leveraging small fashion producers that have unique designs. This group has been supported by Sebrae/RJ since 2017, and among the group are apparel brands that are Texbrasil Program members.

According to Lilian Kaddissi, Executive Manager for Texbrasil, taking part in Paris de Janeiro is a great opportunity for brands to get in touch with the end consumer in Paris: “We also hope to prospect business in this market, which is one of the world’s most important fashion markets, especially to begin working with the brands’ international image,” she explains. The space will also include a bistro with food related to Brazilian culture. A partnership with the Granado cosmetics brand will also make manicurists available to provide the French with Brazilian-style manicures.

Learn about the labels that will be at Paris de Janeiro:

EMI BEACHWEAR

EMI Beachwear is a beachwear brand from Rio de Janeiro that creates quality printed products with a unique design, using sustainable practices in its production process. Always connected to fashion trends to offer the best items, notable for their finish, exclusive hand-painted prints and biodegradable fabrics, for consumers that want to be beautiful without harming the environment.

ZSOLT

Zsolt has unique, artisanally-dyed cotton pieces, firmly grounded in comfort and movement. With a cool carioca feel, the brand is most notable for its loose and timeless silhouette, in addition to a sustainable line made using patchwork that reuses and completely eliminates textile waste.

BARBARAH

BarbaraH aims to re-popularize the use of accessories as a way to underscore beauty and personality. A lovely hat and remarkable accessories help to build personal style. Inspired by the strength of how a perfect accessory can transform a person’s day, BarbaraH offers a line of hats and headgear to perfectly match contemporary and sophisticated apparel.

MANU MANU

Manu Manu is a womenswear brand whose main difference is its careful construction of silhouettes and the finish of its pieces. With minute details in the choice of materials, bold prints and the use of fine fabrics like silk and lace, artisanally-made items offer a fresh and youthful feel along with elegance for the Manu Manu woman.

BOSSA SOCIAL

Bossa Social is a label producing high-quality timeless pieces with social responsibility. Basic apparel pieces with a Brazilian charm, great for the people that make it, for the people that buy it and for the world. Bossa Social’s products are all made in Brazil, with the participation of small local producers and an awareness in relation to the social and environmental impact of each item created.

ANNAKA

Exuberantly designed costume jewelry using goldsmithing techniques and plating with fine metals are the starting point for the items created by Anna Karina Lins. Natural and acrylic gemstones are shaped by hand and provide color and texture for necklaces, bracelets and earrings. Geometric shapes and themes from nature inspire ANNAKA, a luxury brand established in 2008.

Helena Pontes

Helena Pontes creates apparel for people that like original design, sophisticated natural fabrics, and pieces with a great cut that are filled with meaning. It is based on this premise that the Rio de Janeiro-based designer from Pernambuco develops the collections for her eponymous brand, supported by the slow fashion concept. Her silhouettes evoke an uncomplicated and contemporary tailoring, with geometric cutouts, the result of her education in graphic design at the Federal University of Pernambuco, specializing in Fashion Design at ESMOD – Paris.

Marju

The Marju beachwear brand began in late 2016 based on the passion of two sisters in Rio de Janeiro for the beach and fashion. Cecilia and Mariana Correia began selling their timeless and extremely comfortable bikinis on Instagram. With their impeccable cut and clean aesthetic, they created couture bikinis and swimsuits as well as cover-ups and beachwear accessories. Their items are tie-dyed by Brazilian crafts workers and knitwear is biodegradable, decomposing four years after being discarded in a landfill. Lycra used is made using the latest technologies and features CO2 control and UV protection. Collections are made annually and mid-season launches occur every three months.

TAIDAI

TAIDAI creates bags and accessories for the sophisticated and hip women that follow trends and want to experience the Rio de Janeiro DNA all over the world. They develop items not only with exclusive materials and models, but that are also functional and full of style.

Nidas

The label has items with items featuring a youthful and comfortable cut and expressive and fun prints. They are quality items with a unique finish that fill any season with style. Nidas is about more than the beach; its body line is a hit among those most tuned into fashion. Pieces go from the beach to the street, showing the versatility of the brand’s products. Partners Marina Bandoli and Paula Cox bring the “Brazilian way of life” that women around the world so love to the brand, with lots of freshness and charm.

The “Paris de Janeiro” Pop-Up Store will be located at 126 Rue de Turenne, in Marais, from May 25 to June 17, open from Noon to 9:30 PM.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).