[Pre] Coterie generates USD 560,000 in expected business for the Brazilian delegation

The [Pre] Coterie womenswear and accessories show was held in New York, USA, from June 10 to 12, with eight Brazilian brands attending as exhibitors: Adriana Degreas, Charmosa Swimwear, Skazi, Nannacay, Rosa Cha, Serpui Marie, Maria Sanz and Sinesia Karol. The companies are supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and by Fashion Label Brasil, programs respectively run through partnerships between Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Over the three days of the American trade show, the companies did USD 156,200 in business, with sales of USD 560,000 expected over the coming months. According to Renato Pagani, Senior Merchandising and Sales Manager for Restoque, a group that includes the Rosa Cha brand, one of the strengths of [Pre] Coterie is the show’s structure: “all of the stands are standardized and minimalists, focusing on the products shown.”

“It was a very good show; we made new contacts and left with excellent expectations. I also thought that it played into our favor that [Pre] Coterie is a slightly smaller show than the others; it was more selective and the buyers were able to see all of the stands,” he added.

For Neide Hall, the owner of Charmosa Swimwear, the experience added to the internationalization strategy of the brand, which is featured at the Haven Showroom in New York, especially because of the networking done.

One of the goals of [Pre] Coterie is to show collections to qualified buyers from the fashion world prior to Coterie, a traditional industry show held in September. This year, the Brazilian brands at the show were highlighted by the event organizers, with a special focus on resort collections.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. It has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).