Première Vision New York welcomes three Brazilian brands

Texbrasil kicks off in 2024 with a busy calendar of actions. Première Vision New York, which takes place in January 17 and 18, is the first fair of the year that will have brands present with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

The brands that will be at the fair are Oficina Caramelo, Savyon and Stampa Studio. The collections presented will feature Brazilian culture, innovation and sustainability in their pieces, all within the fashion trends for spring-summer 24. 

Lilian Kaddissi, Executive Superintendent of Projects at Abit, commented on the opportunity that Texbrasil provides for brands participating in the event.  “Supporting Brazilian brands at events like Première Vision is something that we greatly value, as it is an important showcase for them to have a better performance in the global market”, she stated.

Première Vision New York takes place twice a year, following the spring/summer and autumn/winter calendar. The fair is considered one of the most important in the world in terms of trends in the textile segment, focusing on fabrics, yarns, fibers, textile design and accessories. The participants are divided by textile segments, print designers, leather, accessories and inputs producers.

The event organizers have already announced the theme that the fair should follow in this spring-summer edition in January 2024. “One of the major themes of this season will be the challenges that our society faces, whether environmental, social, scientific or technological. They are encouraging us to renew our habits, our operational models, as well as our creative and industrial processes”, he points out on his official website.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or contact our Relationship department by email at texbrasil@abit.org.br or by phone (11) 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.