Première Vision Paris 2025: Brazilian Brands Strengthen Presence and Connections in the International Market

Première Vision Paris 2025, one of the most important events in the textile and creative fashion industry, took place from February 11 to 13 at the Parc des Expositions Paris Nord Villepinte.  In this edition, Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), supported 16 Brazilian exhibitors. The delegation included 10 design studios, 3 textile companies, 2 leather brands and 1 accessories brand. This diversity reinforced Brazil’s creative and innovative potential in an increasingly competitive global market.

The event, recognized globally for bringing together the industry’s leading players, focused on the Spring-Summer 2026 collections and highlighted innovations with an emphasis on sustainability and circular processes. During the event, Brazilian exhibitors generated more than USD 2 million in business, considering both immediate sales and expected turnover over the next 12 months. In addition, approximately 550 contacts were made, highlighting the international market’s interest in national production.

Première Vision Paris 2025 brought together approximately 30,000 professionals from 126 countries, representing more than 13,000 companies. With 1,100 exhibitors from approximately 40 countries, the event has established itself as an essential platform for the global development of the creative and responsible fashion industry. The program included 21 talks and 22 pitches on topics related to innovation and sustainability, attracting audiences above capacity in several sessions. The inspiration forums showcased the main trends of the Spring-Summer 2026 season, with a focus on sustainable craftsmanship, innovative leather designs, fabrics and accessories.

The Brazilian participation also featured a strategic institutional space in Brazil, where creative and sustainable solutions from exhibiting brands were presented, which reflect global trends. In addition, the space provided an important environment for holding meetings with important partners, such as the ATP – Textile and Apparel Association of Portugal and the Brazilian Embassy in France.

The results of this edition confirm the importance of Première Vision Paris as an essential platform for promoting the textile industry, strengthening Brazil’s presence in the global market and reinforcing its image as a benchmark country in design, innovation and sustainability.

About Texbrasil
Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br

About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities in the country’s economic sectors. It represents the productive strength of approximately 25,300 companies of all sizes, operating throughout the national territory, employing more than 1.34 million workers, and generating a total revenue of R$ 204 billion in 2024.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy. To achieve its goals, ApexBrasil carries out a wide range of trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim at strengthening the brand Brazil. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.