Première Vision Paris generates more than USD 6.5 million in business expectations

Brazilian companies participated in the latest edition of Première Vision Paris, between the 6th and 8th of February, with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), the result of the partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association).

The largest Brazilian delegation present at the event in 14 years was made up of the brands:  Atelier Lucius Vilar, Brand Têxtil, Ecosimple, Estúdio Rocha, Finileather, Innovativ, Lúdico Estampas, Moltec, Natural Cotton Color, Nina Galle, Nomad Studio, Nova Kaeru, Oficina Caramelo, Savyon, Stampa Studio, Studio Icertain and Studio Paraizo.

With more than 700 new contacts established and sales that surpassed the USD 728,000 mark during the three days of the exhibition, business expectations generated reached an impressive USD 6.5 million during the year. Carina Prieto, creative director of Lúdico Estampas, shared her satisfaction by revealing that participation in the event provided valuable connections with clients from markets such as Russia, the United States, England and France.

“This latest edition was considered the best February edition of the last five years, by brands. Buyers were more open to doing business with Brazilian companies. It was a very positive outcome for our delegation”, highlights Lilian Kaddissi, executive superintendent of strategic projects at Abit.

The success of the Brazilian delegation was further highlighted by the central theme of sustainability, which received significant attention and recognition during the event, registering the presence of 30,340 visitors and 1,180 exhibitors.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of 24,600 companies located throughout the national territory, which employ more than 1.36 million workers and together generate annual revenue of BRL190.3 billion (2021 data). The Brazilian Textile and Apparel Sector stands out on the world stage, it is the fifth largest textile industry in the world.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

For those interested in finding out more and receiving information about the project, please fill out this form:

https://crm.abit.org.br/form/frmBuyers.aspx or contact our Relationship department by email at texbrasil@abit.org.br or by phone +55 11 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.