Première Vision Paris generates results 5x higher for Brazilian brands compared to the last edition

The Brazilian delegation that participated in Première Vision from February 7th to 9th in Paris, with the support of Texbrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry), the result of a partnership between Abit (Brazilian Association of the Textile and Clothing Industry) and ApexBrasil (Brazilian Export Promotion and Investment Agency), had a performance 5 times higher than the last edition of the event.

In total, USD 333,550 in business were generated during the trade show, with an expected revenue of USD 2,171,000 over the next 12 months. The values surpassed what was collected in 2022, USD 63,000 during the trade show, with an expectation of USD 295,000 business/year.

The brands Stampa Studio, Moltec, Studio Icertain, Ecosimple, Savyon, Oficina Caramelo, Nina Galle, Studio Paraizo, Innovativ, Textilfio and Atelier Lucius Vilar were part of the Brazilian delegation in the February 2023 edition and made 351 new commercial contacts.

“Companies were satisfied with the movement of visitors and the business volume generated during the trade show, positively exceeded our expectations. Most have already signaled their desire to return for the next July/23 edition”, celebrates Lilian Kaddissi, executive superintendent of strategic projects at Abit.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).