Press Trip presents premium brands to British journalists

Between January 28 and February 2, five British journalists will come to Brazil to know the brands which take part of Texbrasil Design, a group that brings together premium companies participants of the Center of Fashion and Design of Texbrasil (Brazilian Fashion Industry Export Program) developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). The trendsetters script includes visits to three cities: Rio de Janeiro, Sao Paulo and Belo Horizonte.

Avril Groom, one of the most respected journalists of England, correspondent of the website How to Spend; Boonie Rakhit, editor of Elle, Naomi Smart, fashion assistant at Vogue;, Kristin Knox, blogger at The Clothers Whisperer; and Anna Holly, junior fashion-editor of Marie Claire, were invited to the edition, which aims to promote Brazil as a designer of authentic, creative and high quality fashion.

England was chosen because it is the target market of companies in the Program and one of the most important poles of Europe.