Project Womens starts its digital edition with two Brazilian brands

The first digital edition of Project Womens began on September 1st, a tradeshow that usually takes place in Las Vegas, United States. Following the model of other events, such as Coterie and Children’s Club, the tradeshow will be located on the NuOrder platform, where brands will be able to exhibit for two months.

The digital edition has two Brazilian brands: Equilibrium Activewear and Tuart, both with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Textile and Clothing Industry Brazilian Association) and Apex-Brasil (Exports and Investments Promotion Brazilian Agency).

Equilibrium specializes in activewear for women, and produces 100% Brazilian garments, always thinking about women’s well-being and comfort. Tuart, on the other hand, bets on a light style, with bright colors and floral prints. The theme of the brand’s last collection was “Serenity”.

Project Women

The Las Vegas tradeshow is known for promoting contemporary fashion, mixing established brands with new talent. Texbrasil companies regularly participate in the event, taking Brazilian designer fashion to this exhibition hall. Names like Colcci, Morena Rosa, Victor Dzenk, T. Arrigoni and Blue Man have already participated in the tradeshow with the support of the Program.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over the course of 20 years, it has helped about 1600 brands to enter the export trail, making USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Exports and Investments Promotion Brazilian Agency (Apex-Brasil).