Santana launches textiles with looks signed by Alexandre Herchcovitch

Santana Textiles has announced the launch of nine textiles, with looks developed by stylist Alexandre Herchcovitch. The brand has increased its range of polyester and satin products, among others. It is part of Texbrasil (Internationalization Program of Brazilian Textile and Fashion Industry) – a result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). 

From nine launches, four are looks signed by Herchcovitch. They are: Aloi, Alumini, Unique and Matrix Ultra Black. Aloi is a light textile with polyester, which offers resistance and shine to the texture. Alumini has an intense blue staining. The Unique is a differential for the market, made with satin, extremely comfortable and its color is intense blue. Finally, the Ultra Black Matrix has the appearance of denim, with characteristics of denim that allows fading. 

Besides the partnership with the designer, Santana Textiles has also invested in state-of-the-art machinery for the production of elasticized conventional yarns. As a result, the brand launched three articles of cotton elastane to complement the Matrix family. 

The shirt line has also gained innovations, with the Fresh and Lyon lines, one being rigid and the other elasticized. The launches are ideal for working with more fluid, comfortable, and lightweight pieces. These textiles are very light denim options for shirts, cropped, and tops increasing the collection and all denim looks.

In addition to these pieces, Krosno was launched, an elasticized textile with great cost-benefit and blue dyeing with a stretch of 32%. And Charm, a light textile, which offers Santana the opportunity to enter into new markets, such as the children audience.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over the course of 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).