Santista Jeanswear Launches Winter 2027 Collection

Santista Jeanswear, a company participating in Texbrasil (the Internationalization Program of the Brazilian Textile and Fashion Industry), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), presents its Winter 2027 collection, reinforcing denim as a platform for innovation, technical performance, and contemporary expression. The launch is driven by an approach that values the fabric’s evolution through wear, highlighting indigo as a central element in the aesthetic construction of the pieces.

The color palette moves between classic shades of blue and the exclusive Galaxy tone, a deep blue-black hue. Among the highlights, the company updates well-established market articles such as Soft 11oz and Solaris, now available in the new color, with a focus on laundry performance.

The collection also introduces improvements to strategic products such as Norah Plus, Norah Light Blue Plus, and Joker Plus, which now feature expanded widths, contributing to greater production efficiency. Another launch is the VIBE article, which combines cotton and elastane on a large scale, featuring an intense indigo look with a focus on comfort and versatility.

From a technical standpoint, the fabrics offer different levels of elasticity and compositions, meeting a wide range of industry demands. Soft 11oz Galaxy is 100% cotton, while Solaris Galaxy offers 25% stretch. The Norah line reaches up to 34% elasticity, and VIBE offers 22%. Joker Plus maintains a pure cotton proposal, with broad applicability.

All cotton used is certified by the Better Cotton Initiative (BCI). Santista also invests in processes such as biogumming, a finishing method developed from natural inputs, and the Eco Laundry line, which enables reductions in water, energy, and chemical consumption during washing processes.

The collection also features collaborations with invited designers and brands, including Tom Martins, DISS Denim, Miguel Santos, Carlos Castro, Jorge Feitosa, Pedro Lacerda, and Another Place, who participate in the campaigns and the brand’s digital magazine.

The official launch takes place between April 7 and 9 at Denim City São Paulo. On April 8, at 3:30 p.m., the company will host the presentation “Denim at the Center: Layers of Fashion, Latin Culture, and the New Market Era,” featuring Sueli Pereira, Head of Communication and Fashion at Santista.