Santista Jeanswear presents the Eco Laundry concept in new collection
Santista Jeanswear, a Texbrasil company (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit(Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), presented sustainability as its trademark, which is even more present in the items of the Winter 2023 collection, presented at Denim City SP in May. In order to measure and bring transparency responsibly to the entire Denim chain, Santista Jeanswear has allied its sustainable processes to ECO LAUNDRY: fabrics with better performance in laundry, with significant reduction in the use of water, energy and chemicals, maintaining the appearance of an original jeans, in addition to greater possibilities of effects according to the trends.
It was possible thanks to the research of the innovation team that analyzed the entire process from cotton to finishing so that the brand could align sustainability and fashion, ensuring the best result of the Santista tones of blue.
Another novelty in its processes is the fact that the company has become the first Brazilian weaving to achieve high scores in the Light Sensitive Fabric Score (LSF) by Jeanologia®, which evaluates the performance of fabrics in sustainable processes in the criteria of luminosity, contrast, degree of white, threadbare and visual aspect. As part of a selected group of Japanese and European weavings and achieving the green score on all product lines:
ICON: FRANK, FIRST DENIM 80’S, SOFT FIRST DENIM
FREE COMFORT STRETCH: JOHN, UP, SOFT UP
FREE SUPER STRETCH: NEW LIKE, NEW SLIME, PUSH UP LIGHT
FREE TRIBLEND®: TAYLOR TRIBLEND, TAYLOR LAZULI TRIBLEND, QUEEN TRIBLEND
Among the releases, the articles Soft UP and UP are highlighted, which have high score in the Blue Scan, and the Soft UP also has excellent score in the Light Sensitive Fabric Score (LSF). In addition to the Eco Laundry fabrics, the new Panther comes in black color. Dakota, Dakota Mix and New Like in Super Stretchs and New Slime in the Sticker Power line with special Lycra®
To analyze the brand’s fabrics, the designers Jorge Feitosa and Tom Martins were invited, and also featured special pieces washed by the Jeanologia Europa team. The pieces can be seen at the brand store at Denim City SP.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).