SECOND 2019 EDITION OF PREMIÈRE VISION PARIS GATHERS SEVEN BRAZILIAN COMPANIES

Seven Brazilian companies arrived in France for Premiere Vision Paris, a traditional textile, design, inputs and leather show held in Paris. The event is taking place in the city from September 17 to 19.

Savyon and Moltec, which sell special inputs, Natural Cotton Color and design studios Dash Studio, Oficina Caramelo, Studio Aurum, Nomad Studio and Studio Nankin are showing their latest for F/W 2020 to European buyers with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

This is Studio Aurum’s sixth time at the show. For this edition, the company prepared new products, such as designs with other languages that translate the brand’s essence. According to Augusto Ribeiro, who is with the studio, one feature is the boho style with Brazilian and global touches.

The brand is also showing another 12 themes, including Brazilian Scenes, with scenes from everyday life in different parts of Brazil. One of Aurum’s goals at PV is to grow and find new partners that believe in its collections and designs.

Lilian Kadissi, Executive Manager of Texbrasil, says that the show is the perfect environment for companies that want to break into the European market. “Over these three days, the Brazilian delegation will meet some great buyers. Because we have a very interesting delegation, with designer brands, apparel and inputs, I think that negotiations will be fruitful,” she says.

Check out the Brazilian booths:

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).