See Skazi’s journey to expanding, taking 18 markets in two years

Attending events like Coterie, held twice a year in New York (USA), and Tranoi, held in France, also twice a year, is part of the company’s strategy. The brand has attended these events with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Skazi, a Minas Gerais-based brand, embarked on an international journey two years ago and is now sold in 18 markets worldwide. The apparel company targets young girls who follow trends. The brand’s customers are now mostly from markets in the Middle East, such as the United Arab Emirates and Qatar. Skazi is also sold in the USA, England and Chile, among other countries.

“In 2018, we began initiatives aimed at the international market and we now have more than 30 customers in a variety of countries. I think that these good results come from the quality of our delivery and our products,” says Letícia Morado, who is with Skazi’s export area.

The brand’s excellent service is another strong point in its internationalization strategy. This factor fits with Skazi’s goals for the future: build even more customer loyalty and further diversity its markets.

According to Letícia, the Arab market, where Skazi is particularly popular, is the market that most demands product alterations. “We are always happy to adapt our collections. Customers usually ask to lower slits, raise necklines and add length,” she says.

The brand’s 7,000 m² factory is located in Belo Horizonte. In 2018, investments of around R$ 1 million were made in the plant. The amount was earmarked for installation of a photovoltaic plant, to generate power for the factory.

Made in Brazil

In 2018, Skazi made 200,000 items. With the expansions, production is expected to grow by 25%.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).