Seven Brazilian brands take part in major events in France

A group of 7 Brazilian brands is to represent the country at prominent events on the international fashion calendar, generating business in Paris from January 22 to 25.

The first is Who’s Next, a traditional casualwear show, held January 22 to 25. Cecília Prado, Liziane Richter and Maria Pavan are the brands confirmed for the event with the support of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit and by Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

While the 2Rios, Puket, Intensify.me and Ouseuse brands are participating in the Salon International de la Lingerie, from January 23 to 25, also with Texbrasil support. This is the first time the companies are taking part in the show, which is focused on underwear and is considered the main lingerie event in Europe, with participation by internationally renowned brands.