Six Brazilian children’s fashion brands participate in the Children’s Club

As of September 1, six Brazilian brands participate in Children’s Club with the support of Texbrasil, Fashion Label, and Brazilian Footwear,  internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Export and Investment Promotion Agency), Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Fashion Designers), and Abicalçados (Brazilian Footwear Industries Association), respectively.

The brands participating with Texbrasil are Tip Top, Planet Sea, Dalai, and Renata Carlotto, in addition to the member of Fashion Label Brasil, I Am Just for Little, and Brazilian Footwear brand Klin. This is the first digital edition of the Children’s Club, which had its physical version canceled due to the pandemic. The tradeshow will be located on the NuOrder platform, where it will take place for two months.

According to the executive manager of Texbrasil, Lilian Kaddissi, the Brazilian children’s fashion market has a lot of potential for export. “Brazil’s brands are original and highlight the country’s plurality. The children’s market follows this trend, and Children’s Club is a great platform for brands to show their originality”, she believes.

The digital environment also offers new opportunities, as highlighted by Abicalçados Project manager, Letícia Sperb Masselli. “Today the companies need to act on both fronts, physical and digital, otherwise they will not survive in an increasingly competitive and digitalized market”, she says.

New markets

Specialist in beach and resort fashion, Dalai noticed an opportunity in the children’s segment and decided to invest in the area. “We started with a few pieces in the “mommy and me” wave, and we did international fairs. With these few more elaborate pieces, we noticed a gap in the kids’ market for resortwear”, explains the stylist and creator of the brand, Aline Moreira.

The pieces started to have high demand, which made the brand bet on its own collection. Dalai already has customers in the segment at various points in the United States, such as Los Angeles, Chicago, and New York, and intends to expand the operation in the country with participation in the event.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over nearly 20 years, it has helped around 1600 brands to enter the export trail, making USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).

About Fashion Label Brasil

Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, whose aim is to position the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About the Brazilian Footwear

The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market. Learn more: www.brazilianfootwear.com.br |  www.abicalcados.com.br/brazilianfootwear