Social project with the support of Círculo S/A holds a fashion show at SPFW

In an unprecedented initiative, the SPFW celebrates its 25th anniversary with a totally digital edition. Among the stylists and brands that present themselves at the event is the Ponto Firme Project, which for five years has been working with inmates of the Penitentiary Desembargador Adriano Marrey, in Guarulhos (SP), to offer technical training in crochet. 

The Project has the support of Círculo S/A, a participant of Texbrasil (Internationalization Program of the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Export and Investment Promotion Agency).

The line brand is responsible for supplying the material used by inmates in class, where they make tapestries, towels, hammocks, pillows, among other things. 

With the entrance to the prison blocked since the beginning of the quarantine, the collection presented in this edition of SPFW was developed with the egresses that are part of the Project, Anderson Figueiredo, Anderson Joaquim and Thiago Araújo, and produced in their homes, with the support of the designer Gustavo Silvestre. 

The apparel also has textile residues and reused pieces of the NK Store brand. 

“Besides social sustainability, we’ll show another bias that is ‘anti-waste’. We are developing a 100% upcycling collection, with textile residues and reused pieces of the brand, mixed with crochet worked in different compositions and textures, using the threads of our already partner Círculo S/A”, says Gustavo. 

Check out the parade of the pieces:

 

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@spfw #SPFW25anos Direção criativa: Gustavo Silvestre @silvestregustavo Artesãos: Anderson Joaquim, Anderson Figueiredo e Tiago Araújo Costura: Francisca Lima e Neuza da Silva Direção Artística: Karlla Girotto @karllagirotto Direção: Danilo Sorrino @sorrino , Laura Artigas @laura.artigas Roteiro: Laura Artigas Produção executiva: Danilo Sorrino, Laura Artigas Direção de fotografia: Danilo Sorrino Montagem: Daniela Gonçalves @maisumadani Edição de som e mixagem: Tide Nascimento @djtide_sp Músicas: Anelis Assumpção @aassumpcao Texto “uma jangada em noite de eclipse”: Karlla Girotto Locução: Fabrício Boliveira @fabricioboliveira Câmeras: Danilo Sorrino, Freddy Leal, Karla da Costa @karlamvcosta Drone: Felipe Aravena @drone.birdun Produtora de set: Marina Manso @tresonze Técnico de iluminação: Osvaldo Herrero Correção de cor e gráficos: Freddy Leal Diretor de Casting: Bill Macintyre @billmacintyre Assistente de casting: Iris Zabaleta @muchacha.iris Beleza: Max Weber @maxwebertotalbeauty com assistência de: Gustavo Rocha @euguvroha_ Ludmila Alves Ferreira @styllusvev Virgínia Alves Grazia Modelos: Adriana Cayê – Joy @adrianacaye Carmelita – Another Agency @carmelitamendess Desh – Today Models @guivedesil Raynara Negrine – Joy @raynaranegrine Shirley Pitta – Joy @shirleypitta_ Equipe Cine Jóia @cine_joia Beto Mendes Júnior Carvalho Fernanda Lima Douglas Silva Henrique Amorim Agradecimentos: Penitenciária Desembargador Adriano Marrey Secretária de Administração Penitenciária @sap_sp Valdinei Freitas Igor Rocha Roney Nascimento Mario Jorge Antunes Fernanda Wieser @fewieser Osni de Oliveira Junior Patricia Wippel @patriciawippel Casa do Povo @_casadopovo Estamparia Social @estampariasocialsp Facundo Guerra @facundoguerra Paulo Borges @pborgesj Graça Cabral @gracacabral Luiz Henrique Costa @luizhenricosta Natalie Klein @natalie_klein_duek Helena Barbero @helenabarbero Stella Sunaga @stellasunaga @circuloprodutos @melissaoficial

Uma publicação compartilhada por Projeto Ponto Firme (@projetopontofirme) em 6 de Nov, 2020 às 3:04 PST

About Texbrasil

The Internationalization Program of the Brazilian Textile and Fashion Industry (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has assisted around 1600 brands to get into the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).