Sol Sports celebrates 30 years with presence in over 70 countries

The sportswear brand Sol Sports has just completed 30 years in the market. Operating in more than 70 countries, the Texbrasil company (Program for the Internationalization of the Brazilian Textile and Fashion Industry) — the result of a partnership between Abit (Brazilian Association of the Textile and Apparel Industry) and ApexBrasil (Brazilian Export and Investment Promotion Agency) – continues to take its adventurous spirit to the world.

It was from the dream of flying that the company founder, Ary Carlos Pradi created Sol Sports, making it one of the world leaders in the production of paragliders and free flight equipment.

With the success of the business, in 2011 they created the sportswear line, combining technical production experience, knowledge of high-tech raw materials, and strict quality standards. Currently, the brand is a reference in the world of outdoor sports and has an industrial park covering 4,100 square meters.

With Texbrasil, Sol Sports participates in Coupe Icare, the largest free-flight festival in the world, held in Saint Hilaire, France. “It’s an important moment. The tradeshow gathers more than 100 thousand people and 90% of the public is from Europe, a strong target market for our products”, complements Ary Carlos Pradi, managing partner of the company.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over nearly 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).