Telegraph selects five Brazilian fashion labels to have on your radar

06/18/2014

Gabriela Sakate, Karin Feller, Adriana Degreas, GIG and Gralias were selected by Daniela Agnelli, The Telegraph newspaper fashion editor, as the “top five Brazilian designers that you need to remember”. The journalist came to the country in June invited by Texbrasil (Brazilian Fashion Industry Internationalization Program, promoted by Abit in partnership with Apex-Brasil). In that occasion, she got in touch with the county’s fashion scene.

Check below the main editorial highlights:

Celebrated as the “Bain Couture designer” of Brazil, Adriana Degreas‘s luxury beachwear can be characterized by its sophisticated, detailed cut, adorned with unique and vibrant accessories. Along with her signature tropical beachwear line, Degreas had expanded her collection to include fur coats, knitwear as well as cashmere, velvet and jacquard pieces. Adriana’s attention-grabbing designs are favoured by Brazil’s most sophisticated trend-setters, including high profile models and celebrities.

GIG was founded by Gina Guerra and Patricia Schettino in 2002 as a B2B design business for big brands, however it wasn’t until 2005 that Gina and Patricia started developing their own collections. Specialising in knitwear, GIG highlights the strength and beauty of fabric, through twisted shapes, textures and unique prints. By way of accurate modelling and high tech machinery, GIG tailor-makes their tricot. GIG has an especially established position in the Brazilian market, thanks to an exclusive agreement with 32 Intermix stores across North America. The brand’s international presence has included events such as ‘Who is Next’ in Dubai, ‘Brazil Fashion Now’ in Tokyo, and Sao Paulo Fashion Week. GIG’s co-founder Gina Guerra collaborated with the American fashion designer Ashley Paige, who invited her to develop a joint collection, showcasing at Mercedes-Benz Fashion Week.

Gabriela Sakate graduated from ESMOD Europe in Paris and Central Saint Martins, London. She launched her label after winning a competition between Senac-SP and SPFW. Her style combines minimalist tailoring and femininity. She always uses new materials, mixing originality and elegance in her collections, which focuses on the contemporary woman.

Gralias‘ main concept is to connect fashion and costume design, so the designers Julia Guglielmetti and Grazi Cavalcanti usually write their own stories and invent the characters to inspire their fashion lines. Gralias was founded in 2010 by designers Julia Guglielmetti and Grazi Cavalcanti. For Spring Summer 2014, the designers of Gralias created a fictional city, called “Katakuyna”, where the imaginative national costumes are visualised in their fashion collection. Inspiration came from a traditional Peruvian festival called ‘Takanakuy’ as well as the vivid lives of 91 year-old interior designer Iris Apfel and the fashion critic Anna Piaggi, who died in August 2012, creating an vivid story and developing it into this seasons collection.

Read the full article here.

abit, Apex-Brasil, editorial, moda, texbrasil, The Telegraph