Texbrasil and Fashion Label Brasil invite a group of international journalists and buyers to Rio de Janeiro
An international group of five journalists and seven buyers is taking part in a business agenda in Rio de Janeiro, from October 16 to 20. The group is travelling at the invitation of the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil programs. These programs are respectively the result of partnerships between Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
In the group of international journalists are Klaus and Shamin Vogel, with Germany’s WeAr Magazine; Lee Carter, with American website Hint; Silvanio Mariani, with Diario Concepción in Chile; and Oscar Daniel Silveira, from Uruguay’s Cronicas.
The buyers are: Masoud Arabian, of New York Look (USA); Raquel Juan Marco, of Bloom (Mexico); Judy Briceno, of Casa Precis (Colombia); Andree-Aude Michaud, of Swim With Mo (France); Eduardo Daud, of Patrol (Paraguay); Maria Jose Pino Egusquiza, of Patrol (Paraguay); Rangel Barreto, of Cell Shop (Paraguay); and Maroa Fernanda Henandez, of Priscila Lab (Colombia).
The fashion professionals are also attending the sixth edition of Veste Rio, promoted by Caderno Ela, published by O Globo newspaper, in partnership with Vogue Brasil magazine and presented by Senac-RJ. The event is taking place from October 17 to 21 and will include 21 Program member companies as participants. Among the brands found at the Veste Rio show are Maria Pavan; Patricia Viera; Blue Man; Victor Dzenk; Gig; Lucidez; Agua de Coco by Liana Thomaz; ESC; Fabres; Haight; Tai Dai; UMA | Raquel Davidowicz; and Wymann. While MOS Beachwear, Wasabi, Lenny Niemeyer, Martha Reis, Liziane Richter, Farm, CCM and Alessa will be available at the outlet set up for end consumers.
According to Lilian Kaddissi, Executive Manager at Texbrasil, Rio de Janeiro brings together a wide variety of businesses that really represent Brazilian fashion, especially in the beach and casual segments. “This trip is an opportunity for us to do business and publicize Brazil as a hub for the textile and fashion industry. That is why in addition to showing guests the brands at Veste Rio, we also have a very rich agenda, including visits to the Dona Coisa multi-brand store and to the Plant 4.0 at Senai Cetiqt,” she says in closing.
About Fashion Label Brasil
Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not for profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.
To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.